PHD Media, this ad is not my resume. It’s a campaign

You're not here to read about my potential. You're here to see it

Why I’m not just another applicant


I’m Kevin, a performance-obsessed digital marketer with a deep love for data, conversion psychology, and creative problem solving

I didn’t just apply—I reverse-engineered what you’re looking for in a Junior SEA Specialist, built a campaign around it, and launched this custom experience to prove I can do the job before I even get the job

Live campaign breakdown — Targeting YOU with strategy


I wanted this application to act like a real SEA campaign — with the hiring team as the audience

Here’s what I built and ran to bring you here:

No fluff. Just targeting, copywriting, bidding, and results

Targeting Strategy Overview

Google Ads mock preview

Targeting Strategy OverviewAudience: PHD Belgium Team & Nearby SearchersLocation Targeting: Within 2 km radius of PHD Media HQDevice Priority: Mobile & DesktopCustom Intent: Built around SEA hiring queries & brand terms

Keyword groups example

ThemeKeywords examples
SEA rolesjunior sea job belgium, sea specialist
Company specificphd belgium job, phd media belgium careers
High Intentapply for media job, sea ad campaign role

Carefully selected high-intent + branded keywords for a low-CPC, high-alignment campaign

Ad copy

Google Ads mock preview

Intent mirror

Cognitive reframe

Execution CTA

Ads copy built using my I‑C‑E method engineered to mirror search psychology, not just keywords

LIve campaign dashboard

This was a microbudget campaign (50€) — but like all good SEA work, it was built for performance, not fluff

Real-time data pulled from the Google Ads account

Want to talk through the campaign set up live?

What I’d do for your clients


If I built this campaign just for your hiring process, imagine what I’d do for your clients. Here’s a taste of the tactics I’d bring to your SEA team…

Mock SEA campaign: Volkswagen Belgium


Objective:

Generate qualified leads for Volkswagen’s ID.4 hybrid vehicle, targeting eco-conscious drivers aged 30–50 in urban Belgium.

Strategy Overview:

- Goal: Increase test drive bookings for ID.4 by 30% in 60 days
- Budget: 12 000€ monthly
- Platforms: Google Search, Bing Ads
- KPI Focus: CTR, CPC, Conversion Rate


Ad structure mockup (Search campaign) :

Ad groups

EV Family Cars
Hybrid Hatchbacks
Eco SUVs

Google Ads mock preview

Keywords

“buy hybrid SUV Belgium”
“Volkswagen ID.4 test drive”
“eco family car 2025”

Google Ads mock preview

Ad copy

Headline: Drive the future: Test VW ID.4 today

Description: Instant torque. Zero emissions. Book a test drive online — experience electric.

Google Ads mock preview
Google Ads mock preview
Google Ads mock preview

Volkswagen campaign mock performance snapshot

This Mock campaign is just one example. Imagine what I could do with your real clients — let’s talk SEA strategy

Why you’re seeing this ad


You’ve received this ad because I want to work at PHD Media Belgium — but instead of sending a resume, I launched this campaign

Why?

....Because SEA isn’t about what you say. It’s about what performs

If I were optimizing my own hiring...



MetricIndustry averageMy application
Time to impress30 sec skim of a CV1-click, real SEA demo
Proof of skillclaimed in PDFdelivered in campaign
Cost per click+0.20€free insight upfront

Something special is on its way

I’m combining digital with the physical. Keep an eye on your mailbox—there’s a custom kit coming your way, made just for your team

(I call it the “Hire Me” experience in a box)

Let’s talk

I’d love to show you what I can do in action. Let’s have a quick conversation to talk ads, performance, and ideas

© 2025 Kevin Browne — Custom application for PHD Media Belgium